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Strategic Action
Plan
The Strategic Action Plan is a management model aiming
at gradually self-financing Sewell's preservation and development
as a tourist and cultural center associated to a regional system.
This Plan was developed on the basis of the following
basic premises: Codelco's role as a copper-producing company, which
entails having an appropriate relationship with the social context;
the participation of private entrepreneurs in tourism operations;
and Sewell's tourist potential that, together with the knowledge
of production processes (Mine and Smelter) and with places of interest
in the Municipality of Machalí, can create attractive landscape
tours; community participation as a way of empowering people to
take a leading role in the project.
To fulfill this objective, a number of short- medium-
and long-term actions need to be taken for the overall and realistic
implementation of the Plan. To this end, three major Strategic Efforts
have been defined:
| a) |
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Tours inside the Mine |
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Tourism: ,
public visits to Sewell, El Teniente Mine and Caletones Smelter.
Codelco has already entered into a concession agreement with
a tour operator, the profits of which will be used to fund
the efforts towards preserving this heritage.
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| b) |
Creation
of the "Sewell Foundation": It will
gather the support from national and international organizations
concerned for the preservation and dissemination of cultural
heritage. Additionally, it will develop fund and resource
raising activities for educational and/or cultural programs
focused on mining-related heritage assets.
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| C) |
Strategic Alliances with
other tourist products and services available in the Region
and/or in Sewell's immediate surroundings. Such alliances
are supported by Codelco, so as to strengthen the concept
of tourist excursions and share the benefits. These alliances
will empower the management skills of local entrepreneurs,
supported by public agencies such as he National Tourist
Service (Servicio Nacional de Turismo - Sernatur).
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